Camino, the closely-integrated MacOS X browser, as a new website. One quote stood out:
[T]he Gecko rendering engine brings cutting-edge innovations and capabilities to users in a standards-friendly and socially responsible form.
Plagiarising shamelessly, wouldn’t that be a great slogan for Firefox? “Firefox. Socially responsible browsing.” It means your browsing experience will be (mostly) unsullied by popups and other annoyances. It means that sites web designers build to the standards will render accurately without too much need for hacks, workarounds, and the tearing-out of hair. It means your machine won’t get rooted and be used to DDOS or spam some innocent third party.
Socially responsible indeed.