I recently went round for dinner with some friends I haven’t seen for about five years. Conversation turned to my job and I mentioned that I worked for the Mozilla Foundation. “Firefox? We’ve got that, but we never really use it. Why’s it better?”
I went to their laptop PC, balanced on the sofa in the corner of the lounge, and showed them about tabs, and how it makes browsing so much more pleasant. (I couldn’t show them middle-click, as the laptop didn’t have a middle mouse button.) They seemed only mildly impressed.
Next, I moved on to the addons system. Trying to find something that would appeal, I went to addons.mozilla.org and started looking through the “Most Popular” list. However, everything on offer suddenly seemed incredibly geeky and irrelevant to their lives. Web Developer Toolbar? Nope. FlashGot? Get real.
Then we scrolled past ForecastFox. Now, my view of weather is that it’s something you dress for, not something you obsess about, and so this extension has never been of interest. But when I explained it, their eyes lit up. Somewhat bemused, I installed it (incidentally, ForecastFox’s UI for telling it your location is far too complicated). They thought that having three little weather symbols in the status bar was was the coolest thing since sliced bread, and said they’d be using Firefox from then on!
It just goes to show, you can hook people on Firefox with the strangest things …