The most common comment I get when I give my standard spiel telling people what I do is that “I didn’t know Firefox was made by a non-profit”. It seems that William is finding the same thing among kids in Nairobi.
If we’ve generated this much success, brand recognition and good will even though most people think we are in it for the money, how much more would we get when people realise we are doing it to make their lives better? It’s a key differentiator against all our major competitors – IE, Safari, Opera and Chrome.
We have got to make more noise about this. In the product itself, where people can see it. Suggestions as to how are welcome :-)