Don’t build your business on AdSense – that’s what this story tells me, loud and clear.
On Monday the 13th of December – two weeks before Christmas – I was sacked by a Google algorithm.
It sent an email to me and summarily killed my main source of income. No humans were involved in this process at all. It was, literally, the most inhumane letting go I have ever experienced.
As well as ‘letting me go’ the Google Algorithm also confiscated all my earned income October 31st to December 13th. Tough indeed – and no human has ever done that to me; they have always paid me for work done.
In related news, I changed banks this week, from Barclays to HSBC, after 23 years as a Barclay’s customer (I got my first account when I was 9). Why? After I got married, we had my accounts made into joint accounts, but Barclays refused to give my wife a debit (note: not credit, debit) card so she could spend our money! Like the story above, it was an algorithm which said “No” – credit scoring in this case. (Although she’s never been in debt and has no adverse events on her credit report.) There was an automated appeal process, but once that had failed, the people in our local bank branch were utterly powerless to do anything about it, or even tell us what needed to be fixed. Despite me having no history with them, HSBC were much more accommodating. So much for the value of being a loyal customer.
The difference between the two stories is that there is at least some competition in the UK banking sector. How much is there in the online ad market?