Browsing The Register, as one does, I couldn’t help but notice an intrusive box ad (see left.)
“Wow”, I thought. “McDonalds have set up a message board for people to discuss ‘Super Size Me’. How open-minded of them. I’m thinking of seeing it; let’s head over there and see what’s going on.”
Of course, that’s not what it is. It’s a carefully-worded, one-sided Flash-based effort. Of course, I doubt Super Size Me is a paragon of even-handedness, but still, using a site url of “supersizeme-thedebate.co.uk” for this propaganda seems a bit rich.
The funniest bit is that a entire website specifically designed to minimise the damage to their business caused by Super Size Me has a ‘True or False’ which says:
True or False: “That film ‘Super Size Me’ has really got McDonald’s on the run.”