Awareness

I’ve been reading the excellent “Stuff White People Like“, billed as “The Definitive Guide to the Unique Taste of Millions”. It’s based on a well-read (although now seemingly dormant) satirical blog. Here’s an entry which particularly hit home:

18. Awareness. An interesting fact about white people is that they firmly believe all the world’s problems can be solved through “awareness” – meaning the process of making other people aware of problems, magically causing someone else, like the government, to fix it. This belief allows them to feel that sweet self-satisfaction without actually having to solve anything or face any difficult challenges, because the only challenge of raising awareness is getting the attention of people who are currently unaware.

What make this even more appealing for white people is that you can raise “awareness” through expensive dinners, parties, marathons, T-shirts, fashion shows, concerts and bracelets. In other words, white people just have to keep doing stuff they like, except that now they can feel better about making a difference.

Raising awareness is also awesome because once you raise awareness to an acceptable though arbitrary level, you can just back off and say, “Bam! Did my part. Now it’s your turn. Fix it.”

So, to summarise: you get all the benefits of helping (self-satisfaction, telling other people) but no need for difficult decisions or the ensuing criticism. (How do you criticise awareness?) Once again, white people find a way to score that sweet double victory.

Popular things to be aware of: the environment, diseases like cancer and AIDS, Africa, poverty, anorexia, homophobia, middle school field hockey/lacrosse teams, drug rehab, and political prisoners.

3 thoughts on “Awareness

  1. One huge one for the list at the end is sex education. Every sexual problem identified in society appears to have a magical effect on legions of social commentators, who rise up in droves, chanting “more sex education, younger sex education”. They believe that somehow, the act of feeding more and more explicit information, at younger and younger ages, will automagically change behaviour in a way that solves problems (with negligible unwelcome side effects).