I recently came across “Vyew“, a free online collaboration tool. Given that it’s written in Flash 8 (not yet available for Linux) I haven’t actually tried it out, but it got me thinking about something else. In Vyew, you can have a “SlydeShow”, or save filed in a “VyewBook”. In other words, their branding strategy is based around their name, which itself is based around the only four-letter .com domain name they could get which vaguely fitted what they did.
Does anyone know of other companies whose branding and publicity strategies have been significantly affected by the shortage of good .com domain names?
And, as a bonus, is there anything we can do to wean end users off their unhealthy obsession with “.com” as the only TLD they will understand? Is this only a problem in the US, or is there also a culture in other countries that .com is best and .cctld is inferior? (Yes, I know the web browser .com autocomplete thing is partly responsible for this. We sucked.)