“thinkinsights” and Google have released some fascinating data about smartphone usage, gathered from detailed consumer surveys.
All the presentation reports (right hand column) have roughly the same format. Why not download the report for your country, and the one for Brazil (the launch country for B2G) and see how different things are there compared to where you live?
Compared to the UK, in Brazil:
- Far fewer people have smartphones (14% vs 51%)
- Smartphones are used less often (40% vs 59% daily)
- They are used on-the-go less often (64% vs 86%) – poorer network coverage?
- Social networking is proportionately more popular than email
- Smartphone gaming is significantly less popular (39% vs 62%)
- They use fewer apps, even free ones (14 vs 23 installed)
- Almost all smartphone users are urban
- Cohabitation is significantly less common (20% vs 11%)
Thoughts: reading between the lines, network coverage is poorer and data-on-the-go is harder to find. We need to make sure B2G phones and apps are solid in absence of a good network connection. Also, the phone will be the only computing device for many users.